Lowongan Kerja - Brand Manager di Bir Bintang

PT Multi Bintang Indonesia Tbk
Responsibilities for Brand Manager:

• Develops and implements short and long term marketing objectives, strategies and tactics to deliver against agreed upon brand, business and financial goals.
• Works with agencies in the creative development process and execution of Through The Line Brand campaigns, including print, outdoor, trade and alternative media.
• Manages brand budgets. Ensures that the budget are allocated and spent in an efficient and effective manner within budgetary parameters. Responsible for maintaining these budgets throughout the year, balancing expenditures against volume and profitability expectations.
• Continuously monitors business and brand health performance of brands using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance.
• Works with the appointed finance person or financial Controller to measure and analyze sales volume impact and the profitability/ROI of marketing expenditures.
• Works with the Trade Marketing and Regional Sales team in directing the development of all national and local consumer promotion programming at different channels. Directs the development of Permanent and Non-permanent Point-Of-Sale Programs as well as any premium and/or ancillary brand identified programs and materials.
• Works with the Events and Sponsorship team in the identification and development of all event marketing activities and party service
• Works with the Local sales team to ensure strategies and tactical plans are executed for all relevant local markets.
• Assists with establishing brand pricing strategies and works with Sales Team and Trade Marketing in monitoring all pricing in different channels.
• Identifies incremental opportunities with packaging and new-product initiatives. Works with the Marketing Director to ensure opportunities are addressed and new initiatives are executed.
• Maintains constant and concise communication with both regional sales personnel in developing and evaluating the effectiveness of all marketing-related programming at the area level.
• Participates in market visits and actively involved in Regional brand planning and review meetings.
• Works with trade marketing and regional sales team to develop various consumer and trade marketing programs to generate incremental sales and distribution and increase share of mind vs. competitive products.
• Develops communications for the Marketing Director pertaining to marketing updates, budget recaps and program evaluations.
• Develops presentations for internal and external meetings.

Requirements Brand Manager:

• Bachelor Degree or Masters Degree in Marketing or Business Management
• Minimum 5 years experience in FMCG marketing-related experience with proven track record in performance and competencies
• Budget and project management (financial savvy)
• Analytical skills, extensive experience with data
• Strong writing, presentation in English and influencing communication skills
• Can contribute diverse thinking to the organization
• Experience in managing multiple brands or brands with variants is a benefit
• Experience in managing direct reports is a benefit
• Demonstrates a passion for the restricted category, soft drink and beer business

For the selected candidate, we provide a very competitive remuneration in term of salary, compensation & benefit, and education & training.

Please use the Quick Apply below or send your CV to:
recruitment_mbi@multibintang.co.id
Visit our homepage www.multibintang.co.id